NBC4 / KNBC and Telemundo 52 / KVEA launch their highly anticipated Clear The Shelters™ pet adoption and donation campaign. This is the seventh year in a row that the two stations have harnessed the power of television and their multiple digital platforms to raise awareness about pet adoptions at local animal shelters and rescue organizations in Southern California. . More than 70 city and county shelters and nonprofit rescue organizations are participating, many offering a range of discounted adoption fees and incentives throughout the month-long campaign.
In addition, Clear The Shelters will once again be offering online donations through fundraising partner Greater Good Charities to help provide food, supplies and medical care to tens of thousands of shelter pets. Viewers can donate to a participating shelter or relief group by visiting the donation site at Clearthesheltersfund.org. Clear The Shelters partner iHeartDogs will once again donate necessary pet supplies at some shelters.
“The past year has brought extraordinary challenges to our communities and the pressure on local animal shelters has been no exception,” said NBC4 President and CEO Steve Carlston. “Thanks to the station’s unwavering commitment to reducing animal overcrowding in shelters and neighborhoods across Southland, Clear The Shelters continues to place tens of thousands of pets in homes forever.”
“We are proud to relaunch our pet adoption initiative for the seventh year in a row and continue our efforts to strengthen support for local animal shelters and rescues, and help place pets in their families.” forever, ”said Celia Chavez, President and CEO of Telemundo 52.
Hill’s Pet Nutrition is back as a National Sponsor, and Subaru is this year’s Local Sponsor.
“Subaru is thrilled to be a part of NBC4’s Clear The Shelters adoption campaign to ensure that thousands of Southern California pets are placed in loving and permanent homes,” said Eric Park, Subaru Marketing Director for the LA area. “Subaru is more than an automobile manufacturer. We believe all pets deserve a loving home, and through our promise of love, we are committed to helping as many animals as possible and supporting hundreds of shelters across the country.
To continue to maintain security during the COVID-19 pandemic, virtual pet adoptions are also back for the 2021 campaign through a partnership with WeRescue to enable the public to locate adoptable pets, submit adoption requests and ask questions directly to shelters through its app. People are also encouraged to check with participating local shelters before visiting, as many require appointments.
Tune in to NBC4 daily throughout the campaign with updated reports and exclusive stories starting with Today in LA from 4 a.m. to 7 a.m. with Pet of the Week on Fridays followed by newspapers at 11 a.m., 4 p.m., 5 p.m. 6 p.m., 7 p.m., and 11 p.m. In addition, the station will feature content on the NBCLA app and OTT platforms, including “The Rundown” daily.
The public can connect to Telemundo 52 throughout the campaign for pet stories and reports through its Noticiero Telemundo 52 newsletters at 5 a.m., 6 a.m., 12 p.m., 5 p.m., 5 p.m. 30, 6 and 11 p.m. and during station broadcasts. Acceso Total lifestyle and entertainment show, airs weekdays at 11:30 a.m.
For more information, including an interactive map of participating accommodation and rescue locations, visit NBCLA.com/CleartheShelters and Telemundo52.com/desocuparlosalbergues.
Follow the latest updates on social media @NBCLA and @ Telemundo52 using #ClearTheShelters and #DesocuparLosAlbergues.